Sports Hernia Blog

Rebranded Gatorade drink captures Tiger’s new essence

Tiger-Gatorade-Focus

While PepsiCo's Gatorade announced it would scrap the old Tiger Woods "Focus" drink, ad executives are already buzzing over the latest Tiger-inspired offer.  The simplistic, bare bones brand strategy amazingly conveys all 103 engaging angles of this story in one simple word and a pair of lusting eyes.

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